SubShadow — Privacy Policy

Last updated: 14 October 2026

SubShadow is a language-study app that reads the subtitles of what you're watching on your own media server and lets you look words up and save them for review. It is built to be private by default.

Summary

SubShadow does not collect any personal data and has no user accounts, no advertising, and no cross-app tracking. Everything you create in the app — your library activity, saved words, and review history — stays on your device.

Apart from talking to the media server you connect it to, only two things leave your device on their own: anonymous, aggregate usage analytics (for example, how many people finish onboarding or start a study session), which help us understand how the app is used and improve it, and a small configuration file the app fetches from subshadow.app at launch, which sends nothing about you or your media. The analytics are not tied to your identity and can be turned off at any time in Settings → General → "Share anonymous usage data." Details are in the sections below.

Two other things leave your device only when you ask for them: searching an external subtitle service sends the title of what you are watching to that service, and emailing support sends whatever you write plus a short diagnostics block. Both are described below.

Information stored on your device

All of the following is stored only on your device and is never transmitted to the developer:

Device backups. If iCloud Backup or a computer backup is turned on for your device, iOS includes this data in it, as it does for any app — on-device videos and captured study media included. That backup belongs to your own Apple Account or computer; SubShadow has no access to it.

Deleting the app removes all of this data except what is in the Keychain. iOS can keep Keychain items after an app is deleted, so your server access token and subtitle-service credentials may still be there if you reinstall. To remove them too, use Sign out (or Disconnect) under Settings → Connection and clear the subtitle-source fields under Settings → Subtitles before deleting the app.

Anonymous usage analytics

To understand how SubShadow is used and to improve it, the app collects anonymous usage analytics through TelemetryDeck, a privacy-focused analytics service.

What is collected: anonymous records of in-app events — for example, that a paywall was shown, that a study session was completed, or that a word was saved — along with simple counts and durations (such as the number of cards reviewed or seconds watched). Each record carries a small set of non-identifying properties: whether the user has a paid plan, which plan it is and whether it is in a free trial, which media backend is in use, and the app version. Purchase events also record which plan was chosen and whether it began with a free trial — never a price paid, an Apple Account, or a receipt.

What is not collected: none of your personal or media content ever leaves your device for analytics. We do not collect or transmit your media library, the titles you watch, subtitle text, the words you look up or save, your server address or access token, your name, or your email. We do not collect the device advertising identifier (IDFA) and we do not track you across other apps or websites.

How it stays anonymous: events are associated with a randomly generated identifier created on your device and combined with a one-way hash. This identifier cannot be linked back to you, to your Apple Account, or to your activity in any other app. TelemetryDeck processes this data on servers in the European Union.

Your control: analytics are on by default but are entirely optional. You can turn them off at any time in Settings → General → "Share anonymous usage data." Switching it off sends one last anonymous event that records the switch, so we can count opt-outs; after that, the app sends nothing.

Network connections

SubShadow only makes the network connections required to do its job:

Apart from the anonymous analytics described above, no personal information, media content, or diagnostics logs are sent to the developer, and nothing is sent to any advertising service.

Exporting your data

Your data is yours, and SubShadow can hand all of it back. Every export below is something you start, and the file goes only where you send it in the iOS share sheet — SubShadow has no account, no sync, and no server of its own to upload it to.

A note on the media in an exported deck. Those frames and audio snippets are short excerpts of whatever you were watching. Keeping them for your own study — on your phone, in your own Anki collection, in your own backups — is what they are for. Publishing or selling a deck that contains them is a different thing entirely, and is very likely to infringe the copyright in the source material. Please don't. SubShadow limits every capture to a single frame and at most 15 seconds of audio, and shows you a reminder the first time you export a deck.

Permissions

Diagnostics

SubShadow includes an optional in-app log view (Settings → Help & Support → App Logs) to help you troubleshoot connection issues. These logs stay on your device and are never sent automatically. Server tokens, API keys, and other credentials are removed from every log line before it is recorded, so they never appear in the log at all.

The one way a log can leave your device is if you choose to attach it to a support email (Settings → Help & Support). If you do, it is redacted first — server addresses are masked, and media titles, subtitle text, and the words you have looked up are withheld — and you can read the message before sending it. Nothing is sent unless you tap send.

Children's privacy

SubShadow does not collect personal information from anyone, including children. The anonymous usage analytics described above contain no personal information.

Third-party services

Any third party that receives data from SubShadow on our behalf — today, only TelemetryDeck — provides the same or equal protection of that data as this policy describes.

Changes to this policy

If this policy changes, the updated version will be posted at this page with a new "Last updated" date.

Contact

Questions about this policy can be sent to: support@subshadow.app

If you contact us from inside the app (Settings → Help & Support), the message is prefilled with a short diagnostics block — app version, iOS version, device model, which media server type you use, and your plan. It contains no server address, no access token, and none of your saved vocabulary. You can see and edit everything before it is sent, and it is sent from your own mail app.